Desis love Gold. That is obviously a massive understatement. Desis love gold more than women love chatter, TV soaps and gossip; more than men love cars, ESPN and beer. As a culture, desis love gold more than the song-dance sequences of Bollywood and possibly more than emigrating to United States or United Kingdom.
Memorable events like weddings are littered and glittered with gold. The bride and the groom parties compete in their display of wealth and ornamental jewelery, at times, making it looking like arms race between US and USSR during the cold war era.
Gold takes precedence over utterly-butterly delicious Indian food during festivals like Diwali. TV ads show women drenched in gold double their body weights making you wonder if Karanam Malleswari is no accident.
When two non-desi women meet, they usually talk about career, family or a relationship (or may be that red-carpet dress Laura Linney or Charlize Theron wore for the Oscars). Desi conversation inadvertently begins in gold and ends in gold. The verbal crossfire may even trespass into jewelery for men from the more common conversation about bridal jewelery.
New theories suggest this strong affinity for gold may have to do with the roughly the same location of Au on the periodic table as India on a Mercator projected world map.
[...] parisian party wrote an interesting post today onHere’s a quick excerpt Gold Originally uploaded by shimonkey Desis love Gold. That is obviously a massive understatement. Desis love gold more than women love chatter, TV soaps and gossip; more than men love cars, ESPN and beer. As a culture, desis love gold more than the song-dance sequences of Bollywood and possibly more than emigrating to United States or United Kingdom. Memorable events like weddings are littered and glittered with gold. The bride and the groom parties compete in their display of wealth a [...]
Too good an article. Interesting observation.
Desi women wear some ornament or the other even when they go for a grocery store.
Modern day trend is simple dressing with some diamonds studded in small earrings or hand rings
. No wonder Gold stores are floursihing so well even when Gold prices are soaring so high.
TV ads show women drenched in gold double their body weights making you wonder if Karanam Malleswari is no accident.
))
Most Asians, from Eastern Turkey to Japan, like gold. We just like to invent occasions to flaunt it like human Christmas trees.
For Desis who also happen to be Sindhis, it’s *always* Diamonds,*not* gold. I have heard quite a few sindhis say “oh, they are south indians you know? they’re into gold jewelry!” Sindhis know their 5 C’s – the carat, cut, clarity et al and know that the one thing that shows a sindhi woman has arrived are huge diamond studs in her ear lobes!
If you had only bought all that gold your mom or spouse asked for, you would have been a millionaire today.
Look at the price of GOLD.
[...] secret sources are to be believed, this is indeed a move of sheer genius,worth its weight in gold. The busy brown bloggers have been unavailable for comments on the matter, but this may be due [...]
Sterling Silver Cubic Zirconia Hoop Earrings
These earrings are absolutely gorgeous. I cannot believe how beautiful they are when I have them on. I decided to buy them when I saw the customer photo showing the earring on the ear, because I really liked the size. They are above what I expected. These earrings look like real diamonds. I have received compliments when I wear them and must say this is probably my favorite Amazon purchase.
[...] 18, 2009 at 10:37 pm (Gold) It’s no secret that South Asians love gold. With gold prices hovering at around $1000 an ounce it looks like thieves in Northern Virginia [...]